Four big takeaways from Pew’s “State of the Media” report

Four things jump out from the Pew Research Center’s just-released“State of the News Media 2013” report. None of them are particularly good news for anyone in news publishing but they all point to a clear and easy-to-understand trend: Ads alone just ain’t going to cut it anymore; it’s officially time to be experimenting with paid content models; and the product itself – news – is increasingly being commoditized.


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