Now I’m on Facebook and Twitter can I cut my marketing?

Steve Garcia

Interesting one this. You would think from listening to all the Social Media gurus that all you need to do is engage on social media and a whole load of new customers will come running, “liking” and “sharing” and recommending as they go. This is only partly true. Yes Social Media is great for your business profile. Yes it’s also great to interact in real time with real people. But you still have to let people know you are there right when they are looking to buy. You still need a website, you still need PR, you still need to market yourself, you still need email, you still need a newsletter, you still need lots of different types and levels of marketing if you are going to be successful. There is a lot of jargon being chucked around at the moment and one of the newest is ZMOT ( Zero…

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