Here’s a minor milestone in a trend I think we all recognize: according to the latest consumer survey by U.K. price comparison site uSwitch, for the first time data allowance size is the top priority for those scouting out a new mobile contract in that country.
Voice minutes were previously the primary concern, but in a survey of 1,649 people this month uSwitch found 43 percent citing data as the most important factor, versus 41 percent for voice minutes and 17 percent for text allowances. Forty-seven percent of those surveyed said voice minutes were the top factor the last time they got a mobile contract, versus 35 percent for data and 18 percent for SMS.
Worryingly for mobile operators, 26 percent of respondents said they chat for less than half an hour each month on their handset. Only 11 percent said they have opted for unlimited minutes on their…
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