Eastern Free State Business Machines has been proving good business for organizations around the Eastern Free State for several year from their store. Despite being in a highly competitive environment, they continue to provide business machines sales and repair services for small and large companies, schools, governments department and anyone who walks into any of their stores.
By remaining innovative and sensitive to their customers needs, they have since extended their services to include IT services such as networking and internet connectivity, electronic sales and office solutions such as furniture and office consumables.
Finally, EFSBM was ready to open a second location and this meant they needed a complete makeover.
Our efforts to help position and re-brand EFSBM came in the ways of graphic designs for their new logo, storefront graphics and communication & marketing materials such as letterheads, email newsletters and business cards. All efforts were further integrated to build their website catalog.
1. LOGO DESIGN
We went through several roughs to get to the right image. What we were looking for was a logo that was variable as the organization, its clients and its services .
2. STOREFRONT GRAPHICS
These were designed for both locations, with high consideration to space, quality and budget constraints…
and finally installed.
and the results were nothing short of brilliant!
3. COMMUNICATION & MARKETING MATERIAL
These included keeping a consistent look and feel that resonated with the organizations culture and its customers.
4. WEB CATALOG
Eastern Free State can now take orders through their website.
5. EMAIL NEWSLETTER
…and periodically share their insights with customers.